Our Story - Freyja Foundation

Our Story

We believe that people protect what they love, and to combat the climate crisis, people must have a deep and meaningful connection to the outdoors.

When it comes to the extinction and climate crisis, you have two choices:
do nothing or do something.
Freyja Foundation is how we are doing something.

ROOTED IN THE WILD

Freyja Foundation is grounded in a belief in the transformational power of wild places – the sense of connection to something larger than ourselves, and the recognition that we all come from the wild and remain part of it.

Building on a legacy of charitable giving, Freyja Foundation was established in 2017, when Anne Deane reoriented her family’s philanthropy toward large-scale land and ocean conservation across South America. Today, Freyja develops projects focused on ecosystem restoration, permanent protection, and sustainable livelihood development – pairing philanthropy with impact investing to build models that endure both ecologically and financially.

I go to nature to be soothed, healed and have my senses put in order.
John Burroughs, American Naturalist

OUR TEAM

We are bold, passionate, and dynamic. We have a unique approach to conservation. We have stepped into the 21st century and modernized how conservation philanthropy and impact investing can be done to move the needle.

ANNE DEANE

PRESIDENT

01
09

ANA LIZ FLORES

Director of Latin America

Marina Martínez de Hoz

Director of Communications + Policy

Frances Burton

Communications Manager

Brady Robinson

Senior Advisor

MEREDITH WALL

IMPACT INVESTMENT STRATEGIST

MARIANO NOSTRO

PATAGONIA PARK TRAIL + INFRASTRUCTURE PROJECT MANAGER

Rocío Narravo

Patagonia Park Community + Youth Outdoor Program Manager

JEDEDIAH TALBOT

Trail Building Design Consultant

WILLIE BITTNER

Trail Building Design Consultant

OUR VALUES

Our values reflect a foundation started by a brother and sister who love the outdoors, and the lens through which they approach life.

VAL

UES

Wisdom of Nature
We believe that all living and non-living beings, human and non-human, hold equal and intrinsic value. We work towards placing additional emphasis on protecting and creating sustainable systems for the wild natural earth elements. We draw on the philosophy of Deep Ecology to ground our ethos.
Build New Models
The status quo is not working, and it will not be enough to meet the environmental challenges we are facing. We continuously innovate to develop new ways of doing things.
Strive for Beauty
This is more than protecting nature’s greatness; this is about our psyche and working towards approaching the world with openness, compassion, love, and being fully alive.
Create Additionality
No matter the project or investment, we leverage our resources and skills to amplify. We do not stand on the sidelines; we like to roll our sleeves up and get involved. Our favorite question is, how do we want to show up? Then, we try our best to do it.
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